Directional Signage

The main use of directional signage is to properly direct people to where they want to go. If your directional signs do not do this, then your directional signage is essentially ineffective. To ensure that you do design and create a highly effective wayfinding sign, there are a few things you need to take note of.

-      Purpose before aesthetics - When planning your directional signs, always keep in mind the primary purpose of such signs. While you may want to create signage that are aesthetically pleasing and are in-line with your establishment’s overall look, making sure that your signage can live up to what its use is supposed to be should always be included in the considerations of such an endeavor.

-      Font size and font usage - For these signs to be really effective, one of the things you should always take note of is the wordings on these signs and the fonts that you use on them. To ensure that people can easily see and read what are written on these signs, the kind of font that is used and the size of the characters that are used on these signs should be easy to see and discern even from a distance. If the letters on your signs are not the right size or in a font that is easy to read, these won’t be easy to understand when people check out these signs from any distance.

Directional Sign

-      Mounting height - Also worth remembering when installing these signs is the proper mounting height for each directional signage. To ensure that these signs are posted at the right height for the character and sign size you have these in, it might be a good idea to check mounting guidelines and character size guidelines, as posted here. These two need to be planned properly and in accordance with each other so that your signs are as useful as they can possibly be.

-      Color contrast - You should also remember that directional signs should follow certain ADA guidelines for color contrast in order for these to be easily viewed and understood by everyone. This means that the wordings or pictograms on these signs should be either 70% lighter or darker than its background.

-      Proper usage of arrows – these are essential components of directional signs. Arrows help show people which direction to go when they need to get somewhere. Without arrows, people will not know if they should go straight, turn right, turn left or go the other way to get to where it is they are supposed to go.