Custom ADA Signs

You may not be aware of it, but custom ADA signs can actually benefit a business in many ways. Some people view the need to have ADA signage as a bother and an added expense. Others simply view it as something that just needs to be done in order to avoid government sanctions that come from non-compliance.

What these people may not realize is that the use of ADA signage actually goes beyond any of these. Sure, you may find yourself skirting the problems that come with non-compliance (and the possible fines that come with these problems), but if you are thinking only in this context, then you are missing the bigger picture. Yes, these signs are meant to help people with disabilities but the question is why?

If you really think about it, why do you need signs that people with disabilities can easily read? Why are these signs necessary and why is it mandated by the government? Let us go back to the original premise of the Americans with Disabilities Act to understand and to see why the use of such signs actually benefits your business as much as it benefits those who use them.

The ADA is an act that prohibits the discrimination of people with disabilities and guarantees them the same rights as every other American. This includes the right to access goods and services as well as to get gainful employment and to have access to government programs and services. If you go back to the phrase “right to access goods and services”, you can see where these ADA compliant signs, and the law itself, actually help businesses.

While the law was indeed made to help people with disabilities gain access to the same services and goods as everyone else, it is also (somewhat inadvertently) ensuring that businesses give access to another market. What some businesses may not realize is that people with disabilities is an oft overlooked market segment. This market actually has a spending capability of around $175 billion, and is steadily rising.

It may seem rather money grubbing for businesses to think in this light, but this is a truth that should not be ignored. Compared to the “tween” market, which spends roughly a fourth of that amount, and which is actually one of the markets most businesses target, it does seem rather unwise for a business to discriminate against people with disabilities, doesn’t it?