Commercial Signs

Making commercial signs for your business is not as easy as it may seem, if you are aiming to make ones that are effective in communicating what you need. Apart from leaving a good impression on the people that see them, these signs also need to worth what you are paying for, which is why it is important that you make the right decisions when it comes to having business signs for your company. If you want to make commercial signs, and even interior signs and other business signage, that can really help your business, there are things you can do to make this happen.

Probably one of the things you need to do, when you are deciding on what to do for your signage needs, is to decide on the color scheme to use. You may not be aware of this, but the colors you use actually have an impact on the people that see your signs. Whether these are indoor signs, outdoor signs or commercial signs, the colors you choose for your business should be able to convey the kind of company that you are to the people seeing these signs.

The colors that are used on your signs have an effect on the people who see them, and actually project a specific emotion or message. For example, the color Yellow is actually a color that brings about happy feelings and red is a color that helps stimulate a person’s appetite. If you are in the restaurant business and you want people to be happy about seeing your signs, and at the same time feel they want to eat something, then this color combination is one of the best combinations to use.

When it also comes to color schemes, make sure that you use the same color scheme for all your signs. Uniformity in the colors that you use for your commercial signs as well as other signage will make it easier for people to recognize that these are still signs pertaining to your business. Consistency is helpful when you are trying to get people to remember your business and using different colors for the many signs that you use for your company may just work against you since this will end up confusing the people seeing them.

Also worth remembering is that your signs need to be easy to read. Aside from the fact that ADA guidelines do dictate that you use easy to read fonts that are sans serif for this to occur, it is also a good idea from a business standpoint. Your signs, after all, are there for people to read and if you are using fonts that are too fancy and difficult for people to read, then these are basically defeating the very purpose they are there for.

Another thing you need to remember when you want your signs to be effective, whether these are commercial signs, indoor signs or what-have-you, is to use typeface that is also easy to read. Using all caps may seem like a good idea, but in reality it is not. Using all capital letters not only makes it seem like your sign is screaming its message at the reader, but it also makes your signs harder to read. Try using the right mix of upper case letters and lower case letters in your signs. You should also know that letters that are made in bold are easier to read and see than those that are thin.

Lastly, try to keep your signage messages short. With people only being able to digest a limit of seven words upon glancing at a sign, the longer your slogans and messages, the more the message is lost to the reader. 

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