Architectural Signage

First impressions last, or so they say, and if you were to look at architectural signage being used by a business, you will undoubtedly base some of your opinions about that particular business by how their signs look. Signs that are poorly designed can reflect badly on an establishment, although albeit a little bit. Still, if a person is given a choice between a business with well designed signage and another one offering the same products but with signs that are rather unsightly, chances are, the person would choose the business with the better looking signs.

Well thought out architectural sign designs are essentially signs that help show people what kind of an establishment you are. These signs should also lend an aesthetic quality to your business, making it look better than when it was without these signs. Well designed signage also shows people that you care about how people perceive you, which in turn shows them that you pay attention to detail and care about the small things.

Aside from aesthetic qualities, these signs should also be designed with ADA rules in mind. Specific signs in your architectural sign systems need to follow rather strict rules set by the government, and not working in these elements into the design can mean repercussions. The consequences that surround the lack of ADA compliant features in signs that require them do not only include fines as well as penalties, but also the possibility of lost revenue due to some people not being able to find their way around due to the absence of such features.

What some people may not know is that people with disabilities actually bring in $220 billion dollars in revenue to the country. This amount comes from approximately 54 million people who have disabilities, and this number basically means that 30% of the families in the country have at least one person with a disability in their household. Of this number, more than 60% are of working age, and this is where this particular revenue stream emanates from.

Not having the signage features needed to help this demographic find their way in and around your facility means that you are missing out a slice of this particular pie. Not only are you missing out on revenues that come from this particular market, but you are also missing out on the revenues that their friends and family might also bring to your doorstep. Around 25% of people who patronize businesses everywhere have at least one friend, or a family member who has a disability.

Also worth noting is that signs that are not designed too well can lead to these being difficult to use and ineffective. Some signs may not show people what room they are standing in front of, as these should be doing. Some of these may even use characters that end up confusing people due to the fancy swirls and added strokes that come with certain fonts. These too need to be taken in consideration when sign designs are being contemplated and discussed.

These are just a few of the things you will be encountering when you don’t pay attention to how your architectural signs are made. There are many other reasons why you should pay attention to how your signs are made, like mistakes in spellings and designs that can cost you and wrong material choices that can break your budget. This is why you should always find a trustworthy signage designer and manufacturer for such a task.

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